Global spending on digital transformation is projected to double between 2022 and 2026, reaching a projected $3.4 trillion in 2026. Digital transformation is a common buzzword and priority for many organizations, but others are unclear on what it means or the impact it can have on their organization.
Digital transformation refers to the integration of technologies throughout all aspects of an organization. On the operations side, that can mean automating processes to boost efficiency, minimize errors, and free up employees for more valuable tasks.
Digital technologies also help organizations interact with members, donors and volunteers, creating opportunities for growth and non-dues revenue. Tools such as association management software (AMS) can benefit customer experience, automate labor-intensive processes, and improve decision-making.
Digitally mature organizations are more adaptable, data-driven, and efficient than their less mature counterparts.
Outdated IT strategies and legacy technology can harm engagement and retention, causing associations to miss opportunities to connect with current and prospective members.
Associations using modern AMS software have a competitive advantage over those relying on antiquated solutions. AMS platforms are agile, cost-effective solutions that improve user experience and can directly benefit the organization and its members.
Today’s association software applications rely on cloud-based platforms that do not require costly software updates that affect productivity. Many also avoid the repeat maintenance fees often required by legacy solutions.
Decades ago, many organizations digitized their operations, moving from paper to electronic records, which required an up-front investment that ultimately paid off. Today, digital transformation is changing business operations, and digital tools will continue to evolve in the future.
Organizations that fall behind today will have to play catch-up in the coming years or risk losing their market share. By creating a digital transformation plan now, associations can prepare for an increasingly technology-driven future.
During the pandemic, organizations had to swiftly shift to remote operations. It’s no surprise that the transition was smoother for the organizations that had already invested in digital tools.
In addition to offering flexibility in compromised situations, technology can also improve daily operations. By automating formerly manual tasks and implementing automated reporting systems, employees are able to work on different objectives.
In a recent global survey, 97% of respondents reported that the pandemic sped up digital transformation. By investing in digital platforms, organizations improve their ability to respond to changing conditions. Having the right tools can also create more secure systems and a better user experience for staff and constituents.
For associations, a successful digital transformation plan improves everything from business operations to the member experience. Digital transformation can also strengthen data security, encourage collaboration with partner organizations, and offer strategic decision-making tools.
AMS software makes it easier to automate processes and leverage data collection. Membership associations can track engagement and proactively address member nonrenewal.
For example, lack of engagement ranks as the top reason members decline to renew membership; other significant factors include a perceived lack of value and a disconnect between membership fees and ROI. Through AMS, associations can increase engagement with individualized communications and improve retention with custom discount codes and offerings.
Modern AMS platforms give associations the tools they need to carry out their missions. Here are a few areas where AMS software helps associations integrate technology into their operations:
Data analytics is a powerful tool for decision makers. Modern AMS software converts raw data into valuable information almost instantaneously. With real-time insights into an association’s operations, leaders can make informed decisions with reliable, current data.
Digital consumers expect a seamless, engaging user experience. AMS software helps associations stand out from competitors, expand their member base, and improve the customer experience.
The benefits of automation go beyond cost reduction and efficiency. Associations that automate resource-intensive processes improve their resilience, which helps them adapt to changing circumstances and evolve quickly when needed.
If your association is ready to upgrade your digital tools, implement new AMS software, and invest in digital transformation, the IT strategists at Hartman Executive Advisors can help you launch a digital transformation plan customized to your association’s mission and needs.
Hartman does not sell or resell any technology, so our team of unbiased experts can help you determine what is right for your organization after understanding your business goals and needs. Contact Hartman today to get started.